Top 10 Trade Show Behavior Tips

The rule at trade shows for exhibit staff is You = Your Company. Trade shows are hard work and it's easy to fall into lazy behavior. These 10 tips are important and easy to remember.

1. Stand up Straight - Look energenic and ready to do business. Keep your back and shoulders straight, flex your knees

2. Smile - We want to deal with pleasant people and a smile is one of the first things we see

3. Dont Gossip - It hurts your reputation and people remember the company representative who passed along the gossip

4. Dont Drink, Smoke or Eat in the Booth - A trade show is sales time, not social time. Move out of the booth.

5. Dont Chew Gum - It's distracting to the visitor

6. Dont Curse - When you tell off-color jokes or offend people by race, sex or anything else which may be culturally offensive, people will remember you, and your company. Plus you never know who may overhear you.

7. Wash Your Hands - it may keep you and others alive in these days of new germs and international travel

8. Know What Youre Talking About - Its your companys credibility on the line. If you dont know, say so - and then find out the right answer

9. Look at Me When Im Talking to You - Use the visitor's name, its on the name badge

10. Dont Use Personal Electronics - In the booth, you look busy and visitors wont bother you.

ABOUT THE AUTHOR

Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc, now celebrating its 10th year, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows.

Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars. Contact her at 804-355-7800 or check the site =>http://www.TradeShowTraining.com

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Paper Pig On The Rear View Mirror!

Nothing quite overwhelms the senses like the aroma of hickory smoked barbeque! Sometimes I drive past a barbeque restaurant hoping to get a whiff of smoke from their cooking fires. Just to get a sniff of the heady scent that drifts from genuine pork barbeque cooking on hickory coals, normally will get me through the week until I fire up my own barbeque pit.

The tantalizing fragrance that tempts the taste buds has just for a moment, allowed me to escape the battles of everyday life and rest contentedly in the warm embrace of barbeque smoke. Wouldn't it be wonderful to carry that aroma with you where ever you go? Of course that's impossible, but I have a solution and the more I think about it the more excited I get. I may be onto something!

Hickory smoked barbeque air fresheners! Instead of having one of those little green cardboard pine trees hanging from your mirror to freshen your car, you have one that has been cut in the shape of a pig. Emanating from that cardboard cut out would be the most tantalizing scent that has ever been offered to the American public; the irresistible aroma of hickory smoked barbeque.

Just think of the market for such a product! While there are different scents available, from apple pie to pine trees, I can't find where there is actually a paper pig air freshener. I think my chances are good that it hasn't been invented yet. If it were already on the market every son of the south would have one dangling from the mirror on his pick-up truck.

Barbeque down here in Crimson Tide country is more of an art form than it is a method of cooking meat. The paper pig would be like a badge of honor hanging from your mirror, showing everyone that barbeque is king! You could turn the fan in your car up to high, roll down your window a little and blow out some of those fantastic barbeque vapors into the automobile next to you. Wouldn't that be something to impress your friends?

After the excitement of the paper pig has generated a fan base of hundreds of thousands of folks across the country, next on the scene could be room air purifiers. I know it's sort of a contradiction in terms to call barbeque scented air pure, but it would be an awesome experience to walk into your bedroom and be overcome by the scent of hickory smoked pork barbeque.

Let's not forget the perfume and cologne market. Choosing a name for the product would be as important as the fragrance. Something like "Barbeque Bouquet" would send sales through the roof! Never again would a man have to guess as to what perfume his date was wearing, because he would know within 10 feet of her exactly what essence of barbeque aroma she had chosen for that romantic evening. Hickory, cherry or even apple would have any red blooded American male swooning after the first hello!

Next of course would be after shave lotion and colognes for men. Television commercials would show a rugged outdoorsman sniffing the wind and smiling at the vision of a two huge Rib Eye steaks sizzling on an outdoor grill, with smoke delicately drifting past his nose. His eyes would suddenly widen and a look of astonishment would turn to joy as he realizes that the beautiful blonde walking toward him is wearing "Barbeque Bouquet"!

Spicy meat rubs and sauces would be another outlet for "Barbeque Bouquet". The list of items that could use this idea is staggering! The cardboard pig idea is so fantastic that it boggles the mind when you think of its commercial applications! But those ideas are best left to someone else, because by nature I'm a lazy man and all this sounds like work!

Bob Alexander is well experienced in outdoor cooking, fishing and leisure living. Bob is also the author and owner of this article.

Visit his sites at:
http://www.bluemarlinbob.com
http://www.redfishbob.com

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Cheap Mortgage Protection Cover Can Be Found

Mortgage protection cover - or mortgage payment protection insurance (MPPI) as it can be known as - is taken out to ensure that if you should come out of work through accident, sickness or unemployment then you will have a predefined monthly income which will last for around 12 months.

Mortgage protection cover can be expensive depending on where you purchase it from and all policies arent of the same quality. Therefore, before you sign on the dotted line, you need to do your homework first and shop around. Only by seeing what is on offer in the market place can you be assured of getting the cheapest mortgage protection cover along with a quality product.

With its recent bad publicity, faith in payment protection insurance products is at an all-time low. The payment protection insurance sector has recently taken a beating. However what the consumer needs to understand is that it isnt particularly the products themselves that are at fault, but those who sell policies.

The many problems that have cropped up from the recent investigations by the Financial Services Authority and the Office of Fair Trading into the sector has shown that it is the poor selling techniques which stems from ignorance of the product that has caused wide mis-selling of policies.

When you want a specialist product then you would normally shop at the correct store. For example, you would buy a TV from an electrical store, simply because they know about the product they are selling. The same applies to mortgage cover. The high street lenders are trained to sell loans but very few are trained properly in the selling of mortgage protection cover. This is where the majority of the problem lies, along with the high street lender being greedy and wanting to make huge profits from mortgage protection.

In fact, it is accepted that around 6 billion a year is made in profits from the selling of these profits by unscrupulous providers. Yet this doesnt have to be the case, there are providers who sell low cost, quality cover.

The only way to be assured of getting a quality policy for a fair premium is to shop around and go independently for the cover. This means that you will get the cheapest premium for your quote and the policy is backed by expert knowledge in protection policies. While there has been bad publicity surrounding the product, you shouldnt tar all providers with the same brush and mortgage protection cover can be a safety net on which to fall should the unexpected happen.

Simon Burgess is Managing Director of the award-winning British Insurance, a specialist provider of low cost cheap mortgage protection cover , income protection insurance and loan payment protection insurance.

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